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All the fun at the fair for the launch of the Shoe Carnival this weekend at Selfridges, elsewhere collaborative windows can be seen in this weeks post.

In-store delights included popcorn and candyfloss vendors, as well as photo-booths for shoppers to be entertained. Mini Ferris wheels and other nostalgic fairground stalls popped up inside.



Selfridges have experimented with automation in the windows with each one running on a different mechanism interacting with the prop and product.













Selfridges other run of windows celebrate bespoke services the store offers, Love the attention to detail with the markings on the bust form and the collars lined in a row on the back wall, similar to the Fred Perry window featured in last weeks post. While the other side celebrates 60 years of fashion brand Chloe, dedicating an anniversary exhibition and window install.

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Joseph has teamed up with Designer Mary Katrantzou, to showcase her SS13 collection, which has been inspired by travel stamps.



Pastel illustration of an English pound note, framing the mannequins in the arch.



Geometric shapes at Anthroplogie, nice use of repetition and colour.



Small accessories are always hard to display but adding a hint of humour and household items make a great light-hearted display.

Last Thursday saw the fashion pack head to W1 for an evening filled with food, drink and fashion give-aways. Here’s a look at the best displays and pop-up events that was around town to draw in the crowd.

Window Displays

McQueen was the store to be seen in with the queue snaking up the road. Statement product in the window with a cute mini window displaying accessories, multiple rows of articulated hands holding one of the evening’s hottest envelopes!



Party bags at Anya Hindmarch, love the retro packaging for these disco clutch bags.



3.D polaroid fun at Forever 21, great use of single product display but still working cohesively as a whole window scheme.



Exterior texture at Kurt Geiger.



Like last year Liberty have loosely attached posters to the outside of their windows. Great movement in the window with spinning mannequins inside cages, and the Kenzo windows having 2.D cut-outs rotating in front of the neon signs.



In-Store Fun

Sticking with their brand identity Anthropologie have decided to create a craft workshop in-store. In collaboration with Charlotte Taylor, using a marbling technique to dip-dye silk scarves. It was a exciting personal touch to see the process in action.



Fun displays at DAKS.



Mock photo-shoots are a great way to create a buzz, Lessons in scarf folding inside Liberty while designer Matthew Williamson was entertaining his guests inside as well as the people looking in through the window.



Oasis also decided to go for a craft workshop theme too, with a lady in the window personalizing headbands.



Pop-Up Street Events

A vintage bus was transformed into a mobile hairdressers for the night.



Retro branded food stalls lined New Bond Street.



Street entertainers at Kenzo.



Alfresco seating areas to rest those party feet.



Like last year Hermes never fails to disappoint, teaching the audience to swing and jive their way through the evening, with a Hermes scarf as the ultimate accessory. A real innovate idea and great evening stopper, can’t wait to see what they come up with next year!



During this transaction period I haven’t been seeing lots of new windows on the high street. But with September overflowing with fashion events it’s going to be a jammed packed month of inspirational displays.

Liberty has produced a run of tactile windows from neon pink fur to sleek back leather, creating a completely different feel in each window.



Multiple layers of coloured wood create this pop up hut at Urban Outfitters. It’s a great way to highlight specialized product on the floor.



Great use of mannequins again from Topshop/Topman. I love the confidence Topshop have to line up the mannequins with their backs facing the window, using the open back to their advantage creating curiosity so the customer goes inside to see the outfits. Topman have managed to create a sense of movement in their window scheme.



Oversized at Kate Spade and Selfridges to launch The Beauty Workshop.



Heart-broken at Acne. While at Tiffany & Co elegant lines forming a cohesion of fluidity through the windows.



I love the simplicity of this window, simple styling and a great use of communicative text.



Interesting Sale display at Auerbach & Steele, summer vacation is well and truly over.



Selfridges have dedicated their run of windows for the collaboration between Louis Vuitton and Yayoi Kusama. Quotes are highlighted in mirrored gold lettering, and everything covered in dots! An intricate enclosed space in-store creating this cocoon like shopping space.

 
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